Why Responsive Design Matters
If you’re new to web design, development, or blogging, you might wonder why responsive design matters in the first place.
The answer is simple. It’s no longer enough to design for a single device. Mobile web traffic has overtaken desktop and now makes up the majority of website traffic, accounting for more than 51%.
When over half of your potential visitors are using a mobile device to browse the internet, you can’t just serve them a page designed for desktop. It would be hard to read and use, and lead to bad user experience.
But that’s not all. Users on mobile devices also make up the majority of search engine visits.
Finally, over the last few years, mobile has become one of the most important advertising channels. Even in a post-pandemic market, mobile ad spending is growing 4.8% to $91.52 billion.
Whether you choose to advertise on social media or use an organic approach like YouTube SEO, the vast majority of your traffic will come from mobile users.
If your landing pages aren’t optimized for mobile and easy to use, you won’t be able to maximize the ROI of your marketing efforts. Bad conversion rates will lead to fewer leads and wasted ad spend.
